(Wiesbaden, April 2025) Whether for bookings, hotel operations, or feedback, artificial intelligence (AI) has become an integral part of the modern hotel industry and helps companies in many areas to simplify processes. The LÉGÈRE HOTELGROUP also uses various communication tools to improve the guest journey and customer satisfaction, enabling it to respond more individually to different concerns. To this end, two new systems have now been implemented: the MARA AI reputation management system and the Chatbot AI from DialogShift. Sven J. Köllmann, managing partner of hotel operator FIBONA GmbH: “As a medium-sized company, we want to use the simplification and increased efficiency brought about by advances in digitalization for our company and our customers. This also means being bold and breaking new ground. I see many advantages for customer communication in AI, such as an enormous reduction in the workload for employees. We want to take on a pioneering role in the hotel industry with this.”